Assignment 2: Pilot test

Additionally to the feedback we got in class and in an extra feedback meeting, we thought it would be a good time to conduct a pilot test in order to hear the opinion of the actual users of the end product: tourists. Therefore, tourists in Amsterdam who never went to Delft before, were asked to spend some of their touristing-time on supporting ambitious students on a rainy Sunday afternoon.

Here you can see the results of our pilot test

Comments of participant 1 (female, 23):
After presenting both maps simultaneously for 10 seconds, differences were perceived:
- there are women in 3 d
- one of the maps seems to be more crowded with icons

After presenting the museum map alone, longer:
- she would follow the museums, in order of decreasing size (but she was not aware of this
size effect!)

Participants 2 (male, 32)+3 (female, 28)
After presenting both maps simultaneously for 10 sec, elements that were standing out and made a difference by that:
- size of the symbols
- there were women on one of the maps
-one map seemed to be more logical, it seemed to show points of interest

Participant 2
After showing him the shopping map alone, longer:
- after seeing the map, he would íntuitively follow the women until the old church

Participants 3
- after seeing the map, she would íntuitively go one straight, then left, keep left and
turn right before Vermeer Centrum (she wouldn’t let herself be led by the woman icons at
all)
- she would like to see a tourist info office on the map
- she would like to see a central place, like a market or something on the map

We will try to take these comments into account during the changes that we will make for our concept of a map for Delft.

Conclusions:

- leading the direction the users take works with decreasing the size. We should stick with that

- we should work on the icons to achieve a more harmonized appearance. Maybe remove the 3d-idea

- we should make the two maps more similar to eachother in order to not let users see the difference between the museum- and the shopping route at a glance

- maybe other places of interest, like the tourist office could be added, but it is not included in our brief

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